Color Us Happy! Tie-Dye Has Officially Become the Print for Summer 2020

“Tie-Dye Fashion Is Everywhere, so Just Embrace It Already!”

You maybe noticed tie-dye was a rising trend during 2019. I have very good news if you love this colourful style: This groovy pattern is back again this year!

Celebrities like Beyoncé wore it on holiday last season, Dree Hemingway chose the print for a red-carpet event and Justin Bieber turned up to church wearing it. California brands brought back this retro trend and it has taken much strenght this year. From street-style stars to the spring/summer ’20 runways, It! Is! Everywhere! Don’t believe me? Check all the amazing products I found from many international brands.

I prepared for you today a ton of tie-dye fashion inspo. This is gonna be a fun al colourful post.

Let me tell you one of the main reasons this is becoming a huge trend this year. DIY tie-dying is becoming one of the biggest trends of quarantine. Many people worldwide are purchasing a tie-dye kit and transforming an otherwise plain outfit into a rainbow masterpiece. I took batik and tie-dye lessons some years ago with my friend Sol, who is very artistic. She convinced me to take the class and it turned to be really fun.

Several YouTube creators have recently leaned into tie-dying, using this colourful activity as the ultimate social distancing boredom cure. Search terms like “DIY tie-dye” and “tie-dye sweatsuit” surged in popularity on Google and YouTube the last week of March, and tie-dye kits are among Amazon’s current best sellers in Arts, Crafts, & Sewing. This is an amazing way to up-cycle pieces you already have in your closet.

It’s only a few months into 2020, and tie-dye has already emerged as one of the year’s biggest fashion trends!

"You are not on the crafty side? No worries, worldwide brands are creating amazing pieces. Let me show you the ones I found for you and the "Riviera Coco's Tie-Dye Collection!"


It’s always fun and pleasant to write all this for you! Remember to shop our looks on the LIKE TO KNOW IT app.

Enjoy this vibrant blog. XOXO

-Laura brUNEREAU

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Enjoy this summer! With LOVE, all Riviera Coco team


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